We all strive for it and we all want to do more of it.
But growing for the sake of it, is quite frankly a mug’s game. It’s better done with a sense of direction, purpose and clarity backed by research, data, and facts (we’re big on these!). ‘Growth’ can be an ambiguous term, often overused and meaning different things to different people. How to achieve it can be even more obscure.
Finding new ways to grow in reliable ways is really hard. Knowing what’s changing in your market. Knowing how potential customer needs are evolving. Seeing how competitors are shifting to ride new trends. Understanding what you could or should do about it all…it’s a lot and can easily be overwhelming.
These aren’t easy challenges to overcome, there’s (sadly) no crystal ball and there’s no way to validate the future (we’re pretty good at this but even with a second hand DeLorean, we’re yet to crack time travel!)
Whether you’re tackling a £100m, 10 year challenge or looking for the next £5m in 5 years, there’s a way to lift the fog and see where you play and how you win.
To find the right growth opportunities for you, we will start by exploring widely and simplifying the complex. Unearthing potential commercial opportunities by understanding how customer needs are changing, what actions your competitors are taking, and what advantages you have.
Once we’ve identified these opportunities, it’s then about helping you make the hard choices. We’ll support you through the process of comparing and contrasting opportunities to select where you are going to focus.
With your focus in place, we will work with you to develop the clear vision and direction for your organisation or business unit before building the roadmap for what do you need to do/change in the organisation to achieve your new ambition.
If your ambition is focused on growth in the near term, say in the next 12 months, or if you just want a better way to tell your brand story, or want to develop a proposition that appeals to your customers wrapped around what you do today, ‘Growth Strategy’ might be a little overkill.
We suggest taking a look at ‘Value Proposition’ which could be a better way to achieve your immediate aims.