The importance of being in the initial consideration set
It’s is absolutely critical to be in the initial consideration set, highlighted by the 95:5 rule and Kahneman’s Thinking, Fast and Slow. We’ll show you how to win.
February 6, 2026
Innsights.
A few thoughts…
Big bets on AI propositions but what happens when it becomes table stakes?
AI is everywhere. Businesses would’ve been stupid not to lean into it but is the rise of the AI proposition running its course?
January 15, 2026
Planning into execution: Proposition implementation
So how do you make it happen? Proposition implementation is a real challenge and all the planning in the world is for nothing if you cant execute.
March 27, 2025
Designing the perfect proposition: Compelling, unique and authentic
How do you craft the perfect proposition, marrying what your customers want and what you deliver well for them compare to the market?
March 17, 2025
Lifting the Fog: Synthesising Insights for Winning Proposition
You’ve got all the data you need across customer, competitor and capability? Now lets make sense of them by synthesising insights you can act on.
March 10, 2025
Crafting an Authentic Value Proposition: The Capability Lens
Lets work out how to be you. Stop copying the competition and develop an authentic value proposition that is true to your strengths.
March 5, 2025
Putting the Unique in Unique Value Proposition: Competitor Insight
Should your story align to your strategy, or the other way around? How do you achieve success when aligning story and strategy?
February 27, 2025
Customer Value Proposition: The most important part is the customer
Should your story align to your strategy, or the other way around? How do you achieve success when aligning story and strategy?
February 14, 2025
Creating a unique value proposition: The 3 C’s
Should your story align to your strategy, or the other way around? How do you achieve success when aligning story and strategy?
February 12, 2025