Become the obvious choice for rights holders.

We help sports technology and data providers turn complex platforms into clear, compelling propositions – so commercial teams win more of the right deals, faster.

When you're good but not yet obvious.

For many sports technology businesses, the product has moved faster than the story. You’ve built serious capability. But yet the market still isn’t quite getting it.

Broad, evolving product suites that confuse customers and internal teams – “what exactly do you do again?”

Anecdotal customer insight instead of a clear, shared view of priority segments, needs and buying triggers.

Fragmented propositions with different teams providing different offers to the same customers.

Ambitious revenue targets, but no single, simple way to explain who you’re for, what you offer and why you’re different.

For commercial leaders, this shows up as slower than expected growth, longer sales cycles and deals leaking to less capable but clearer competitors.

We help sports providers to...

Turn insight into a proposition

We speak to your customers, bringing in fresh targeted insight and combining it with the knowledge we extract from your team, structuring and challenging it all so you stop relying on anecdotes

Reset and sharpen your positioning

We help you move from “broad platform” to a clear, differentiated position that fills a real gap in the market, without losing the breadth of your capabilities.

Create a shared source of truth

We build a single, joined-up view of what you offer, who you serve and how you win – so everyone is working from the same playbook.

Equip your commercial teams to sell the whole story

We give commercial leaders and teams a simple, consistent narrative that works for the customers you want to target.

what we actually do...

Customer strategy

Clarity on where to focus, which segments to prioritise, and where sustainable growth will come from.

proposition Design

Pulling together the different things you do into clear, relevant, distinctive offers for priority rights holders, leagues, clubs, operators and partners.

Commercial toolkit

Translating the strategy into practical sales narratives, marketing collateral, working with your teams to build out websites, outbound campaigns and fundaraising material. i

Client feedback

Why clients have bought us in

We understand the nuances of selling into rights holders, leagues, clubs, operators and media – and the growing expectations around fan engagement and data.

We’re comfortable working with broad, technical product sets and translating them into simple commercial stories.

We partner closely with your teams, using their knowledge as the starting point, not replacing it.

But don't just take our word for it.

We worked with Stratinn to develop a clear strategy to better understand how, within our category, we could transform our business to drive significant growth. They very quickly onboarded to understand the industry sector we operate in, our current business position and to bring to light multiple routes we could explore to deliver on our objective.

The process and management for this project was best in class, with great engagement and stakeholder management across the Leadership Team. I would love the opportunity to work with them again and recommend their consultancy services to anyone looking for an external partner to help unlock critical business challenges.

We've had the pleasure of working with the team on a number of projects and have been consistently impressed by their expertise, creativity and ability to help navigate difficult decisions.

We've worked with the team for over a year now and are consistently impressed by the work they do. Whether it's value propositions, customer experience or deep customer insight, they've been a valuable asset to the business. What really sets them apart though is their ability to work collaboratively and adapt to our needs - they're a joy to work with, bring a wealth of experience and are far more flexible than a larger consulting firm!

We value the support, challenge and expertise you bring to help us on our exciting journey. For anyone truly serious about the DNA of their business and what their customers truly want, speak to this team!

Our guarantees.

Focused but flexible

We know this isn't your only priority, so we move at a pace that works for you and your team.

Ready to use

We don't believe in streams of slides that look great but you'll never use. We guarantee outputs that can be used straight away with your teams and customers to deliver real results...just take a look at our work with others.

No consulting bulls****

We won’t pull the wool over your eyes or make anything seem more complicated than it is. We believe in keeping it simple. Good propositions and winning strategies are about great insight, used creatively, put into action. As much as the industry likes you to believe it's a mysterious art...it's not!

Doesnt cost the earth

Developing and delivering a compelling value proposition can typically be achieved for a £40-£50k budget over 8 weeks. To help you with growth strategy, we will charge a little more (£75k+).

Your guide to a great proposition. Simple.

We get it, not everyone wants to work with externals (like us!) and sometimes, you and your team just need a little helping hand.
So here it is. We’ve designed this guide to equip you with a step-by-step approach to developing propositions that resonate with customers and drive business growth. It’s the nuts and bolts of what we use to help clients.
Remember, we're not precious about it. Share, steal, copy, and apply (we really mean that!). If something doesn't make sense, doesn't quite work for your business, or you're struggling to get started, we're always around for a chat.

Download here.

If you're having problems downloading the file on iPhone, hit the 3 dots (top right of the screen) and open in browser.