The challenge
Npower, a UK energy retailer now owned by E.ON, had a mandate to increase the use of smart energy technology in customers’ homes to reduce and shift energy usage. Specifically, there focus at the time was to reevaluate the positioning for their flagship Nest Thermostat given weaker than expected sales in the first couple of years post-launch.
The impact
Following our process of in-depth research (quantitative and qualitative) to understand why customers truly bought the Nest Learning Thermostat, we unearthed a key insight – it wasn’t the smart learning capabilities customers were after but instead loved the remote connection and the ‘beautiful’ design.
Following the research phase, we worked with a cross-functional team to develop a new, tiered proposition the go-to-market plan before handing it off to the core business for implementation and scaling. The Nest thermostat proposition saw a 400% jump in sales after the re-launch.
