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Month: February 2023

Business Focus: Benefits of Being FOR Your Target Customer
February 3, 2023January 27, 2025

Business Focus: Benefits of Being FOR Your Target Customer

Uncategorized by Findlay Guerin0 comments

Learn why focusing on your target customer is crucial for success and how to overcome the fear of saying “no” to other segments.

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Recent Posts

  • The importance of being in the initial consideration set
  • Big bets on AI propositions but what happens when it becomes table stakes?
  • Planning into execution: Proposition implementation
  • Designing the perfect proposition: Compelling, unique and authentic
  • Lifting the Fog: Synthesising Insights for Winning Proposition

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