So how do you make it happen? Proposition implementation is a real challenge and all the planning in the world is for nothing if you cant execute.
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Designing the perfect proposition: Compelling, unique and authentic
How do you craft the perfect proposition, marrying what your customers want and what you deliver well for them compare to the market?
Lifting the Fog: Synthesising Insights for Winning Proposition
You’ve got all the data you need across customer, competitor and capability? Now lets make sense of them by synthesising insights you can act on.
Crafting an Authentic Value Proposition: The Capability Lens
Lets work out how to be you. Stop copying the competition and develop an authentic value proposition that is true to your strengths.
Putting the Unique in Unique Value Proposition: Competitor Insight
Should your story align to your strategy, or the other way around? How do you achieve success when aligning story and strategy?
Customer Value Proposition: The most important part is the customer
Should your story align to your strategy, or the other way around? How do you achieve success when aligning story and strategy?
Creating a unique value proposition: The 3 C’s
Should your story align to your strategy, or the other way around? How do you achieve success when aligning story and strategy?
Putting customers at the heart of strategy
Putting your value proposition – what you offer your customers – at the very centre of your business, especially your strategy.
How to Innovate: Take inspiration from the Masters!
Innovation happens when you identify challenges to solve, learn from the past, and create the right environment for those ‘eureka’ moments to happen.
Aligning Story and Strategy in Business: The Chicken and the Egg
Should your story align to your strategy, or the other way around? How do you achieve success when aligning story and strategy?
What does AI Say About Your Proposition? It’s instant and it might surprise you!
Ever wondered what your business proposition really sounds like to the outside world? We did too. That’s why we decided […]
Why B2B is More Emotional Than B2C
Learn why B2B is more emotional than B2C, move from features to emotions in your business.
Aligning strategy and marketing is not a luxury—it’s a necessity
This article focuses on how the aligning strategy and marketing and bridging the gap through your proposition is critical for success.
The language of proposition – its in everything you do
Learn why we see propositions in everything we do in life and in business. Why its important to always think with a prop. hat on.
Business Focus: Benefits of Being FOR Your Target Customer
Learn why focusing on your target customer is crucial for success and how to overcome the fear of saying “no” to other segments.