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Month: November 2024

From functional to sexy via proposition…
November 26, 2024November 29, 2024

From functional to sexy via proposition…

Case Study by Stratinn0 comments

Using insight to unearth the real motivators behind why customers bought a smart meter and building a value proposition to deliver 400% growth.

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Engaging the fans!
November 26, 2024November 29, 2024

Engaging the fans!

Case Study by Stratinn0 comments

Developing a fan engagement strategy that linked partner requirements across verticals, consumer needs, and existing products and services.

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R&D to commercial opportunity
November 26, 2024November 29, 2024

R&D to commercial opportunity

Case Study by Stratinn0 comments

Developing clear and compelling value propositions and sales narratives that would resonate with potential customer groups and address the urgent need to boost revenue.

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Creating a market leading e-trade proposition & experience
November 25, 2024January 14, 2025

Creating a market leading e-trade proposition & experience

Case Study by Stratinn0 comments

Creating a new and compelling proposition that underscored the unique benefits to brokers and guided the redesign of RSA’s entire e-trade experience resulting in resulting in 20% y-o-y growth.

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Growing MGA Partnerships
November 25, 2024January 14, 2025

Growing MGA Partnerships

Case Study by Tom Simmons0 comments

Launching a new proposition and using it to inform all sales and marketing activity, SiriusPoint saw new MGA enquiries jump by over 137%.

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Putting customers at the heart of strategy
November 17, 2024January 27, 2025

Putting customers at the heart of strategy

Uncategorized by Findlay Guerin0 comments

Putting your value proposition – what you offer your customers – at the very centre of your business, especially your strategy.

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Recent Posts

  • The importance of being in the initial consideration set
  • Big bets on AI propositions but what happens when it becomes table stakes?
  • Planning into execution: Proposition implementation
  • Designing the perfect proposition: Compelling, unique and authentic
  • Lifting the Fog: Synthesising Insights for Winning Proposition

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Recent Posts

  • The importance of being in the initial consideration set
  • Big bets on AI propositions but what happens when it becomes table stakes?
  • Planning into execution: Proposition implementation
  • Designing the perfect proposition: Compelling, unique and authentic
  • Lifting the Fog: Synthesising Insights for Winning Proposition

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