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Month: February 2025

Putting the Unique in Unique Value Proposition: Competitor Insight
February 27, 2025February 27, 2025

Putting the Unique in Unique Value Proposition: Competitor Insight

Proposition by Stratinn0 comments

Should your story align to your strategy, or the other way around? How do you achieve success when aligning story and strategy?

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Customer Value Proposition: The most important part is the customer
February 14, 2025February 14, 2025

Customer Value Proposition: The most important part is the customer

Proposition by Stratinn0 comments

Should your story align to your strategy, or the other way around? How do you achieve success when aligning story and strategy?

Read more>>
Creating a unique value proposition: The 3 C’s
February 12, 2025February 14, 2025

Creating a unique value proposition: The 3 C’s

Proposition by Findlay Guerin0 comments

Should your story align to your strategy, or the other way around? How do you achieve success when aligning story and strategy?

Read more>>

Recent Posts

  • The importance of being in the initial consideration set
  • Big bets on AI propositions but what happens when it becomes table stakes?
  • Planning into execution: Proposition implementation
  • Designing the perfect proposition: Compelling, unique and authentic
  • Lifting the Fog: Synthesising Insights for Winning Proposition

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Recent Posts

  • The importance of being in the initial consideration set
  • Big bets on AI propositions but what happens when it becomes table stakes?
  • Planning into execution: Proposition implementation
  • Designing the perfect proposition: Compelling, unique and authentic
  • Lifting the Fog: Synthesising Insights for Winning Proposition

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