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Author: Tom Simmons

Growing MGA Partnerships
November 25, 2024January 14, 2025

Growing MGA Partnerships

Case Study by Tom Simmons0 comments

Launching a new proposition and using it to inform all sales and marketing activity, SiriusPoint saw new MGA enquiries jump by over 137%.

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What does AI Say About Your Proposition? It’s instant and it might surprise you!
July 12, 2024January 27, 2025

What does AI Say About Your Proposition? It’s instant and it might surprise you!

Uncategorized by Tom Simmons0 comments

Ever wondered what your business proposition really sounds like to the outside world? We did too. That’s why we decided […]

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A B2B strategy for growth in the complex world of stock media.
March 28, 2024January 14, 2025

A B2B strategy for growth in the complex world of stock media.

Case Study by Tom Simmons0 comments

How we helped Alamy find new growth opportunities in e-commerce and a route to 10x revenue in 5 years.

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Aligning strategy and marketing is not a luxury—it’s a necessity
December 5, 2023January 27, 2025

Aligning strategy and marketing is not a luxury—it’s a necessity

Uncategorized by Tom Simmons0 comments

This article focuses on how the aligning strategy and marketing and bridging the gap through your proposition is critical for success.

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Recent Posts

  • The importance of being in the initial consideration set
  • Big bets on AI propositions but what happens when it becomes table stakes?
  • Planning into execution: Proposition implementation
  • Designing the perfect proposition: Compelling, unique and authentic
  • Lifting the Fog: Synthesising Insights for Winning Proposition

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Recent Posts

  • The importance of being in the initial consideration set
  • Big bets on AI propositions but what happens when it becomes table stakes?
  • Planning into execution: Proposition implementation
  • Designing the perfect proposition: Compelling, unique and authentic
  • Lifting the Fog: Synthesising Insights for Winning Proposition

Recent Comments

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